Data Science vs. Artificial Intelligence

What is data science? Data science is a multidisciplinary field that encompasses various techniques, processes, algorithms, and systems for extracting insights and valuable information from structured and unstructured data. It combines elements of statistics, mathematics, computer science, and domain knowledge to analyze large data sets and discover patterns, trends, and actionable information. Data scientists use…

|

Market Research 2.0

Did you know that a study by the Insights Association revealed that 1 in 3 researchers find their jobs “highly stressful,” with over half reporting “burnout” in 2023? This issue is compounded by key challenges highlighted by Greenbook, such as: Clearly, the market research industry needs change. The traditional methods are constricting innovation. New approaches…

The effects of Artificial Intelligence (AI) on the Market Research industry

By now, you’re probably familiar with Artificial Intelligence (AI) technology, as it’s become increasingly prevalent in business applications and social media. However, you might still be curious about AI’s role in market research. AI market research tools exemplify how AI and machine-learning algorithms are transforming industries through intelligent and efficient processes. Below, we explore how…